HIGHER NATIONAL DIPLOMA (HND) IN MARKETING (MK) |
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COURSE OVERVIEW
The Higher National Diploma Program in Marketing from Taniform University Institute Bamenda (TUIB) prepares students to pursue a wide range of careers in the field of Marketing, including obtaining opportunities in private and public organizations, and a wide range of IGOs and NGOs in the capacity of professional marketers, marketing managers, sales men and marketing consultants. It offers students a chance to deepen their understanding of the changing nature of today’s world while developing the necessary skills to advance their careers.
The HND program includes course-work that covers the fundamentals of Business Studies, Marketing Practice, and Research. Our curriculum ensures that graduates emerge with a comprehensive perspective on Business Marketing. During the course of the program, students are exposed to a good number of practical and industrial experience, seminars and conferences to blend the theoretical phase of their study.
Program Structure: LEVEL 100
Course Code |
First Semester Courses |
Credit Value |
| ACC101 | Principles of Accounting | 3 |
| MKT101 | Principles of Marketing | 3 |
| MGT101 | Principles of Management | 3 |
| INS101 | Principles of Insurance | 3 |
| ECN101 | Principles of Micro-Economics | 3 |
| FIN101 | Principles of Finance | 3 |
| MAT101 | Business Mathematics and Statistics | 3 |
| LAW101 | Principles of Law | 3 |
| MIS101 | Basic Computer Science | 2 |
| ENG101 | English Across Disciplines I | 2 |
| FRE101 | Use of French I | 2 |
| TOTAL CREDITS | 30 | |
Course Code |
Second Semester Courses |
Credit Value |
| MKT 102 | Purchasing and supplies | 3 |
| MKT 103 | Marketing Communication | 3 |
| MKT 104 | Business Markets | 3 |
| MKT 105 | Consumer Behavior | 3 |
| MGT204 | Human Resource Management | 2 |
| ECN102 | Principle of Macro-Economics | 3 |
| LAW102 | Cameroon Government / Civics / Politics | 2 |
| ENG102 | English Across Disciplines II | 2 |
| FRE102 | Use of French II | 2 |
| TOTAL CREDITS | 21 |
Program Structure: LEVEL 200
Course Code |
First Semester Courses |
Credit Value |
| MKT 201 | Marketing Planning | 3 |
| MKT 202 | Selling & Sales Force Management | 3 |
| MKT 204 | International Marketing | 3 |
| ACC 208 | Cost and Management Accounting | 3 |
| EDU 204 | Research Methods | 2 |
| LAW 103 | Business and Corporate law | 2 |
| MKT105 | Marketing Internship & Report I | 2 |
| TOTAL CREDITS | 18 | |
Course Code |
Second Semester Courses |
Credit Value |
| MKT 205 | Marketing Planning Management | 3 |
| MKT 207 | Marketing research and Information / Budgeting & Forecasting | 3 |
| MKT203 | Legal Aspects of Marketing | 3 |
| MGT201 | Organizational Behavior | 2 |
| MGT202 | Business Communication | 2 |
| ACC204 | Financial Management | 3 |
| MKT209 | Marketing Internship II (case study) | 2 |
| TOTAL CREDITS | 18 |
Graduates from this program, may obtains positions as professional marketers, marketing managers, sales men and marketing consultants, customer service personnel’s. HND in marketing can also be closely integrated with bachelor’s and master’s degree programs, allowing students to broaden their accounting knowledge while obtaining a higher degree.